3 Reasons To Use YouTube in Your Online Courses

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YouTube has evolved beyond pure entertainment to become a fantastic source for educational video content. In this post we will look at some great reasons for using YouTube in your online courses.

Why You Should Use YouTube in Your Online Courses

Video content is becoming increasingly popular. This year, video will make up nearly 70% of all consumer internet traffic, and this is set to grow to between 80 to 90% by 2019.

But the growth in video isn’t purely entertainment-driven - more people than ever are watching work-related educational videos as part of their learning and development. A recent Forbes study found that 75% of executives watch work-related videos at least weekly, and more than half (52%) watch work-related videos on YouTube on a weekly basis.

Infographic showing percentage of executives who watch work related video

Data like this illustrates YouTube’s growing value as a source of educational video content.  In fact, videos on YouTube’s dedicated Education Channel are twice as popular as the corresponding Pets & Animals category. Millions of people subscribe to channels offering free micro-lectures and online tutorials on a vast range of topics, and these are only growing in popularity. So how can your e-learning courses benefit from incorporating YouTube videos?

1. (Almost) Unlimited Content

You can get access to an almost unlimited library of video content via YouTube, that’s growing by nearly 400 hours every minute! All of the video content on YouTube is neatly categorised into channels such as Education, Lifelong Learning, and Business, making it easy for you to find relevant content for your e-learning course. You can also do keyword based searches online, on any device, to find videos that relate to your subject matter.

YouTube is a rich source of educational video content including micro-lectures, online tutorials and explainer (how-to) videos. A great example is CrashCourse, a channel providing micro-lectures on a diverse range of topics spanning astronomy, biology, chemistry, economics, politics and history. The channel has been hugely popular with nearly 4.5 million subscribers and over 400 million views.

2. Ideal for Mobile Learning

Your learners are more likely than ever to watch video content on their mobile devices. The amount of video content watched on mobile devices has doubled in the past two years and is set to almost double again by 2019. The latest figures show that more than half of YouTube views come from mobile devices. This means mobile-friendly video content is essential for any successful online learning program. And that’s where YouTube can help.

Infographic showing growth in watching video on mobile devices

When you upload your e-learning videos to YouTube, you make them publicly available through the YouTube website and mobile apps. This means your learners can easily view your e-learning videos via their smartphone or tablet for a great mobile learning experience. The same applies to YouTube videos you incorporate as part of your e-learning course.

If you don’t want to make your e-learning videos publicly available, look for an online learning platform that allows you greater privacy and control. For example, CourseGenius allows you to upload videos to your own private online learning platform, then grant access to learners for free or for payment.

3. Easy to Integrate

It’s easy to add YouTube videos to your e-learning courses, as this is a feature included in many course authoring tools and learning management systems. CourseGenius provides you with the flexibility to add YouTube videos to your e-learning courses or to upload your own video content to your own private media library. This gives you maximum flexibility when creating your e-learning courses, as you can choose from the millions of great educational videos available via YouTube whilst maintaining control over your own video content.

We hope you’ve found this article helpful. If you’d like to learn more about how you can use CourseGenius to create amazing online video training, please get in touch with us!

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